Gabriel Massan took a game pipeline to Frieze Seoul
ANIMA KINESIS locates Jung's anima in movement
Frieze Seoul ran Sept. 2 to 5 at COEX, and we were watching ANIMA KINESIS, Gabriel Massan's new installation and sculpture series, presented by the gallery Yehudi Hollander-Pappi and announced on Massan's account.
The work locates Jung's anima, "a psychic and transformative force," in movement rather than in any fixed figure: a body onscreen continuously reconfigured by what it encounters. That psychoanalytic claim works as a technical statement about character animation, and Massan has been building toward it for years. The Serpentine commission Third World: The Bottom Dimension, made with collaborators and still playable on Steam, told Afro-Indigenous Brazilian stories in the same engine-native language.

Focus, advised by curator Seolhui Lee, gives 16 young galleries a single-artist slot each, and spending one on a real-time Unreal build with a fabricated controller is a bet that the market can hold a playable work. The clip below is Massan's own footage from the booth, with ANIMA KINESIS running on the curved screen behind the sculptures.
ANIMA KINESIS, Gabriel Massan, at Frieze Seoul. Video: Gabriel Massan via Instagram
Game engines are walking into art fairs, and almost nobody is covering the walk. Killscreen Radar does, free, three times a week.