What happens when the designer elevates the user to their level?

You’re looking at the ingredients for the UXUS LIGHT_NESS lamp, which is a lamp that places its ultimate design in the hands of the user. Design Milk reports:

The lamps are made of a frame, neon orange tape and a cord. The final product is created by wrapping the tape around the frame to create the lampshade. UXUS developed the concept where user and designer roles become interchangeable; the consumer dictates what the product should look like and the designer is limited to simply providing the material.

The really cool thing is that there’s no wrong way to make the lamp, so it becomes an interactive dialog between the designer and consumer. Does this represent the gamification of design? You tell me.

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-Drew Millard