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IKEA

Virtual reality showrooms turn your living room into a universal storefront

Virtual reality showrooms turn your living room into a universal storefront

3 min read News
How much are you willing to pay to be a loyal customer? For me, it’s $100. I pay Amazon $100 a year so that I can buy things from them without feeling guilty about paying for shipping at checkout. I haven’t actually taken the time to do the math and figure out if this is saving me money in the long
Höme Improvisåtion: if IKEA made videogames

Höme Improvisåtion: if IKEA made videogames

1 min read News
No no, it’s not official, but it does look like a group of game designers may have managed to capture the infernally infuriating experience of putting together IKEA flatpack furniture in virtual reality. Höme Improvisåtion as the game is called (complete with appropriate Scandinavian accents) is app