fashion

Gareth Wrighton: Breaking Fashion's Virtual Reality

Fashion designer Gareth Wrighton bridges digital and physical realms through projects like The Maul - a post-apocalyptic virtual shopping center that challenges traditional retail while exploring the inherent virtuality of fashion itself.

How videogame fashion inspires real-world styles

This article is part of a collaboration with iQ by Intel. Fashion designed for the 3D world of PC games is sparking couture style trends, opening new possibilities for cross-industry collaboration. Hoodies and t-shirts from alternative clothing store Hot Topic, with silkscreen depictions of popular

Style Savvy, Frank Ocean, and taking a break from reality

Life’s been busy and stressful. I have little time to unwind, well, aside from my nightly rounds of Overwatch. But this weekend was different. I had finished up most impending work and my partner was gone for the weekend, off on a spontaneous road trip with his best friend. For once, my apartment wa

Get a load of the fluid, feminine power of Gris

As of right now, there’s not a lot of information about Gris. We know it’s a 2D game. We know it has “zones.” We know it stars a woman clad in a flowing cloak reminiscent of the main character in Journey (2012). We know it takes place in a surreal environment largely dominated by a Mars-like red, an

Looking back at the Met Gala’s evening of technology-age fashion

Fashion, like everything else in the age of technology, is about fear—fear of what is coming next; fear of looking silly in the long run; fear of trying something new. How else to explain the often-underwhelming interpretations of “Manus x Machina: Fashion In An Age Of Technology” theme for last nig

The wearable tech that’s getting girls into coding

This article is part of a collaboration with iQ by Intel. Taking friendship bracelets into the digital age, Jewelbots teaches young girls to tinker and code their way into the exploding world of wearable technology. Whether it’s the Queen of Coding Grace Hopper or the new wave of women innovation en

Asami Shigemitsu and the importance of earnest creativity

This article is part of a collaboration with iQ by Intel. Asami Shigemitsu is nothing if not enthusiastic about her art. A freelance video director and illustrator, Shigemitsu is a graduate of the Kyoto Seika University School of Design. She’s had success with creating commissioned illustrations for

Final Fantasy draws a line between games and high fashion

Fashion is basically LARPing at scale. You decide on an identity to take on for the next few hours—a functional person, a grown up, someone loveable, Matt Bomer’s character on White Collar—and then you give it the old college try. Results may vary. The connection between LARPing and fashion is appar

A tarot card deck designed by world-famous designers and artists

We all know artists and designers are practically fortune-tellers, able to pick up on future trends and styles when creating and reimagining their art. But when they put that divination talent into a strangely fitting literal manifestation, the results are breathtaking. Contemporary Magic: A Tarot D

Become the manager of Nice Dudes modeling agency, manage all the nice dudes

Often, women are treated as commodities in videogames. Whether they’re the player’s reward or used as background decoration for the world, players are accustomed to seeing the female body bought, sold, collected, consumed, and traded. Of course, this isn’t exclusive to games: advertisers often use p

Knyttan makes personal fashion as easy as dressing a videogame avatar

Knyttan is a fashion startup or, if you would prefer a cultural reference, a 21st century incarnation of Cher’s closet in the opening scenes of the 1995 teen classic Clueless. In practice, the film’s build-your-own-wardrobe app looks an awful lot like the maker movement’s version of fashion design.

New life-like avatars could leave some models out of a job

Sure, being a supermodel might not sound like the worst job ever. In the 90’s, Linda Evangelista famously said that she wouldn’t even get out of bed for less than $10,000. But behind every glamorous photo shoot littered with buckets of money, lies the all too real possibility of a short-lived career