For nearly twenty years, French cosmetics empire L’Oreal has apparently been using a game to recruit the employee who can shoot their brand into the next dimension. Perhaps to no one’s surprise, the game called Brandstorm (bold added for clarity, pizzazz) is great at naming winners, applicants who c
What’s unique to the audience of the videogame medium is that there’s a medium within the medium: the hand. Games revolutionize how we interact, and tools revolutionize the world. Or this is how Freeman Dyson, treasured (and lambasted) 88-year-old physicist and mathematician at Princeton (who’s been
Biochemistry is one field where the gamification trend is actually amazing its community and allowing real-world discovery. Scientists and players have used these games to discover how human cells work at their core structure, and how we might build our own to better fight disease like cancer and HI
The social network for kids once described as an “Orwellian dystopia” for vigilantly monitoring the language used between its users, Club Penguin is extending its children’s online-safety crusade by donating millions worth of space in TV, print, and web slots to third-party child safety campaigns, a
Game publishers are exercising new, cruel methods to get you to keep playing their games. Not only a nefarious metaphor for money, “energy” perverts the exchange economy that was once an unspoken agreement between games and their designers. The balance is tilting upward. Over at Hookshot Inc., Simon
video WIth the help of their Indiegogo campaign, the documentarians of From Bedrooms to Billions promise to tell the untold story of the Britsh videogames industry, and ultimately help to bridge a gap between traditional broadcast and videogames. “It’s a story that really hasn’t been told,” Caulfie
Frank Partnoy, author of Wait: The Art and Science of Delay used be an investment banker—a career whose pillars of spontaneity, risk, and unchecked ambition loom over the so called failures of hesitation, procrastination, and delay. Then he stopped to write the inverse. With semantics and science, P
Common to gamers and early internet users, the favorite pastime fantasy of totally faking your identity online actually used to be illegal in Rhode Island. But that changed last month, according to Ars Technica. Rhode Island state law makers voted this month to repeal an obscure 1989 law that forbid