> ## Content Index
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# "There are millions of people who play Call of Duty, and they never stop…the Warcraft guys are paying $180 a year, and the Call of Duty guys are paying $60. So who’s got a better model?"
- URL: https://www.killscreen.com/there-are-millions-people-who-play-call-duty-and-they-never-stop-warcraft-guys-are-paying-180-year-and-call-duty-guys-are-paying-60-so-whos-got-better-model/
- Published: 2012-12-07T15:17:29.000Z
- Updated: 2015-11-17T14:44:47.000Z
- Description: -Industry analyst Michael Pachter on Activision’s failure to properly monetize their cash cow.
- Author: Joseph Bernstein
- Tags: News, #wp, #wp-post, #Import 2024-07-26 09:39

\-Industry analyst Michael Pachter on [Activision’s failure](http://www.escapistmagazine.com/news/view/120973-Michael-Pachter-Says-Call-of-Duty-is-a-Failure?utm%5Fsource=rss&utm%5Fmedium=rss&utm%5Fcampaign=news) to properly monetize their cash cow.