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# Skrillex will get under your skin in "advergame" Skrillex Quest
- URL: https://www.killscreen.com/skrillex-will-get-under-your-skin-advergame-skrillex-quest/
- Published: 2012-11-30T14:53:44.000Z
- Updated: 2015-11-17T14:49:12.000Z
- Description: Television advertisements are usually boring or insulting. There are the occasionally inspiring or well produced, but as a whole TV adverts have the superb ability of inspiring misanthropy. And videogame advertising? There is the tried and true product placement, but there are also entire games devo
- Author: Teddy Papes
- Tags: News, #wp, #wp-post, #Import 2024-07-26 09:39

![](https://storage.ghost.io/c/25/84/2584b75d-4bd6-4cce-8259-f1d1c65abbb5/content/images/previously/wp-content/uploads/2012/11/121128-skrillex-quest.jpg)

Television advertisements are usually boring or insulting. There are the occasionally inspiring or [well produced](http://www.youtube.com/watch?v=6Bqq38WZctA&ref=killscreen.com), but as a whole TV adverts have the superb ability of inspiring misanthropy.

And videogame advertising? There is the tried and true [product placement](http://kotaku.com/5432396/madden-10-now-pops-up-ads-with-annoying-frequency?ref=killscreen.com), but there are also entire games devoted to selling a single product. There is the promotional video game a la [Old Spice’s Dikembe Mutombo 4 ½ Weeks To Save The World, ](http://killscreendaily.com/headlines/havent-you-always-wanted-help-dikembe-mutombo-stop-mayan-apocalypse/?ref=killscreen.com)which follows the “brought to you by \_\_\_\_” model, but then there is something like *Skrillex Quest*:

> *Skrillex Quest‘s* creator, Jason Oda, created the game as a part of a deal promoting Skrillex’s work. He calls it an “advergame,” and it’s not his first: The deal came about when Skrillex came across another [totally bizarre game that Oda created](http://www.wired.com/gamelife/2012/05/perfect-strangers-flash-game/?ref=killscreen.com), based on the ’80s sitcom Perfect Stranger.  
>  
> *Skrillex Quest* is backed up by beats and sounds from Skrillex’s latest album. Oda says he hopes that people who aren’t fans of Skrillex’s music will still give it a shot.

– – –

Skrillex is an evil genius.

A lot of indie games already tend to promote the composers of their soundtracks, but in those situations it’s a symbiotic relationship. *SQ* is a half hour of exposure to Skrillex for the purpose of making you a fan. Imagine that for television. Imagine watching a 30 minute TV show that is purely about selling you a bar of soap and enjoying it as much as you enjoy your favorite sitcom. Imagine that for print — well I guess we have the Campbell’s silkscreens that Warhol did. Say what you want about him, but I bet he gave soup sales a major bump.

Playing *SQ* is willfully submitting to advertising, but because it’s advertising a musical artist, its far more powerful than a typical ad. Even if you hate Skrillex, if the games is good it’ll keep you playing. The mere-exposure effect is huge here: you invariably like his music by the end of the game because you’ve spent such an extended period of time with it — time you would never spend on an artist unless you actually wanted to give their music a chance. I turned it off pretty quickly for fear of this effect myself. I imagine if you play *SQ* to completion, only the utmost self conscious or painfully rational component of your brain could prevent you from lusting after the next bass drop.