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# Resist gamer stereotypes, reject the Halo 4/Mountain Dew/Doritos tie-in
- URL: https://www.killscreen.com/resist-gamer-stereotypes-reject-halo-4mountain-dewdoritos-tie/
- Published: 2012-10-02T16:30:08.000Z
- Updated: 2015-11-17T14:52:11.000Z
- Description: There is a moment in the seminal Simpsons espisode in which Homer gains hundreds of pounds to go on paid disability, where he is unable to fit into a movie theater seat, and the smarmy theater owner promises, if Homer will “kindly leave”, to “treat you to a garbage bag full of popcorn.” Homer is abo
- Author: Joseph Bernstein
- Tags: News, #wp, #wp-post, #Import 2024-07-26 09:39

![](https://storage.ghost.io/c/25/84/2584b75d-4bd6-4cce-8259-f1d1c65abbb5/content/images/previously/wp-content/uploads/2012/10/kingsizehomer.jpg)

There is a moment in the seminal Simpsons espisode in which Homer gains hundreds of pounds to go on paid disability, where he is unable to fit into a movie theater seat, and the smarmy theater owner promises, if Homer will “kindly leave”, to “treat you to a garbage bag full of popcorn.” Homer is about to agree, when he realizes: he is being pandered to as a fatass, and in rejecting the popcorn, regains his pride.

Gamers, such a moment has arrived for us. In [a new cross-promotion](http://www.joystiq.com/2012/10/02/halo-4-teams-up-with-doritos-and-mountain-dew-for-double-xp/?ref=killscreen.com), gamers can “cash in” Mountain Dew and Doritos product codes for rewards in Halo 4\. How many times have you defended gamers as more than Mountain Dew-swilling, Dorito-inhaling, basement-living layabouts? HOW MANY TIMES? With these EXACT TWO PRODUCTS? Mountain Dew and Doritos are literally synecdoches for fat gamer snacks.

People, it’s time to take a stand. Do not take part in this pandering. Buy hummus. Buy kale. Buy Fritos for all I care. Just don’t let them win.