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# Proust iOS game brings the infamous questionnaire to the Snapchat masses
- URL: https://www.killscreen.com/proust-ios-game-brings-infamous-questionnaire-snapchat-masses/
- Published: 2013-12-02T15:36:27.000Z
- Updated: 2024-07-26T10:36:09.000Z
- Description: Do New Yorkers like sex or tacos more?
- Author: Jamin Warren
- Tags: News, iOS, Proust, #wp, #wp-post, #Import 2024-07-26 09:39

Earlier this month, I was summoned to a “gathering” at NY’s the Standard which quickly became, well, a game show. I can’t remember the last game show I watched in earnest. Perhaps late night episodes of *$10,000 Pyramid*. Honestly, I don’t know.

But this particular show was the launch for a new app called *Proust*.

The product of the founder of Heavy.com and ad agency Mother, *Proust* carries a strange appeal. The concept is simple. For those who don’t peruse through back issues of *Vanity Fair*, the Proust Questionnaire stems from its namesake Marcel Proust who delightedly answered a “confession album” towards the end of the 19th century. *VF* popularized it and it’s become the high-brow equivalent of *MASH*, *F/M/K* and so on, only with [Rafael Nadal](http://www.vanityfair.com/culture/features/2010/10/proust-rafael-nadal-201010?ref=killscreen.com), [David Hockney](http://www.vanityfair.com/culture/2013/05/david-hockney-proust-questionnaire?ref=killscreen.com) and [Louis C.K.](http://www.vanityfair.com/hollywood/2013/01/louis-ck-proust-questionnaire?ref=killscreen.com) penning the answers.

*Proust*, the app, seeks to capture the same wild and reckless spirit of the poet’s original confessions. You are given a list of topics that you must rank and then compare to your friends. What ensues is a strange mirror of your social graph’s subconscious, one that simultaneously delights and results … such as the revelation that the partygoers at the Standard preferred tacos to sex. Woody Allen would be pleased.