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# PopCap Games to Do Russian Doll "Indie within an Indie" Studio Thing
- URL: https://www.killscreen.com/popcap-games-to-do-russian-doll-indie-within-an-indie/
- Published: 2011-04-06T17:39:00.000Z
- Updated: 2015-11-17T15:56:04.000Z
- Description: PopCap Games, makes of the popular Plants Vs. Zombies and Bejeweled franchises, are taking a note from the Disneys of the world and creating a much smaller studio to deliver one-offs and other creative projects that might not fit under the larger brand umbrella. Titled 4th and Battery, the mini-lab
- Author: Kill Screen Staff
- Tags: News, #wp, #wp-post, #Import 2024-07-26 09:39

PopCap Games, makes of the popular *Plants Vs. Zombies* and *Bejeweled* franchises, are taking a note from the Disneys of the world and creating a much smaller studio to deliver one-offs and other creative projects that might not fit under the larger brand umbrella. Titled 4th and Battery, the mini-label has one iOS game on the roster for *Unpleasant Horse*. It is cryptic indeed, but the whole name-within-a-name thing is not unheard of in games or otherwise. Jason Kapalka, chief creative officer, had this to say:

> “4th & Battery is a purely experimental, creative label with none of the typical concerns like schedules, profitability, or even target audience. It’s kind of the video game equivalent of B-sides or short films. Expect weirdness.”

[via](http://www.ripten.com/2011/04/05/popcap-apparently-not-indie-enough-launches-smaller-label-to-compensate/?ref=killscreen.com)