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# Nike+ FuelBand makes a run at making all human movement a quantifiable sport.
- URL: https://www.killscreen.com/nike-fuel-band-makes-a-run-at-making-all-human-movement/
- Published: 2012-01-19T16:16:00.000Z
- Updated: 2015-11-17T15:27:35.000Z
- Description: After the disaster that was the Jawbone Up, Nike has thrown their hat in the ring in the world of life-counting wristband. This morning, the Beaverton titan announced the Nike+ FuelBand which will track all types of movement and use stats to keep you accountable. The popular Nike+ device has been a
- Author: Kill Screen Staff
- Tags: News, #wp, #wp-post, #Import 2024-07-26 09:39

After the [disaster](http://bits.blogs.nytimes.com/2011/12/08/jawbone-offers-refunds-and-apologies-to-up-wristband-customers/?ref=killscreen.com) that was the Jawbone Up, Nike has thrown their hat in the ring in the world of life-counting wristband. This morning, the Beaverton titan announced the Nike+ [FuelBand](http://www.nike.com/fuelband/?ref=killscreen.com) which will track all types of movement and use stats to keep you accountable. The popular Nike+ device has been a hit with runners to help them track their distances.

Also, this ad. We can’t even imagine the licensing fees involved with using everything from the *The Warriors* to *Scott Pilgrim Vs. The World.*

–*Jamin Warren*