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# Models want to look virtual. Videogame models want to look real.
- URL: https://www.killscreen.com/models-want-to-look-virtual-videogame-models-want-to/
- Published: 2011-12-15T19:00:00.000Z
- Updated: 2015-11-17T15:28:34.000Z
- Description: While art direction in big budget games is largely a race towards the photorealism, it seems that the fashion world would like to be virtual. The clothing retailer H&M has admitted that their lingerie models are too good to be true. “It’s not a real body; it is completely virtual and made by the com
- Author: Kill Screen Staff
- Tags: News, #wp, #wp-post, #Import 2024-07-26 09:39

![](https://storage.ghost.io/c/25/84/2584b75d-4bd6-4cce-8259-f1d1c65abbb5/content/images/ep76h.jpg)

While art direction in big budget games is largely a race towards the photorealism, it seems that [the fashion world would like to be virtual](http://abcnews.go.com/blogs/entertainment/2011/12/clothing-giant-hm-defends-use-of-virtual-models/?ref=killscreen.com). The clothing retailer H&M has admitted that their lingerie models are too good to be true.

> *“It’s not a real body; it is completely virtual and made by the computer,” H&M press officer Hacan Andersson told Swedish newspaper Aftonbladet in an article questioning the company’s picture-perfect online models…*

When asked how they do it, the spokesperson replied:

> *“We take pictures of the clothes on a doll that stands in the shop, and then create the human appearance with a program on \[a\] computer.”*

While the news may cause shock and confusion among most people, for those of us who have been playing *Dead Or Alive Xtreme Beach Volleyball* nightly for the past 8 years, the revelation brings another feeling—vindication!

\[[ABC](http://abcnews.go.com/blogs/entertainment/2011/12/clothing-giant-hm-defends-use-of-virtual-models/?ref=killscreen.com), [via](http://jezebel.com/5865114/hm-puts-real-model-heads-on-fake-bodies?ref=killscreen.com), [img](http://dela.bandcamp.com/album/translation-lost?ref=killscreen.com)\]

*\-Jason Johnson*