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# How has LEGO bested other toymakers? Games, of course.
- URL: https://www.killscreen.com/how-has-lego-bested-other-toymakers-games-of-course/
- Published: 2011-05-11T17:00:00.000Z
- Updated: 2015-11-17T15:54:05.000Z
- Description: The Economist dives into what’s made LEGO so successful as of late. No surprise that it’s games that are making a different for the Danish company: Small wonder Lego’s profits are “extremely satisfactory”, as Jorgen Vig Knudstorp, the chief executive, put it last month. After nearly going under eig
- Author: Kill Screen Staff
- Tags: News, #wp, #wp-post, #Import 2024-07-26 09:39

![](http://killscreendaily.com/includes/img/focus-areas/lego_batman_fight.jpg)

*The Economist* [dives](http://www.economist.com/node/18651719?story%5Fid=18651719&ref=killscreen.com) into what’s made LEGO so successful as of late. No surprise that it’s games that are making a different for the Danish company:

> Small wonder Lego’s profits are “extremely satisfactory”, as Jorgen Vig Knudstorp, the chief executive, put it last month. After nearly going under eight years ago, Lego now has 5.9% of the global toy market, up from 4.8% at the end of 2009\. That makes it the world’s fourth-largest toymaker. It is doing especially well in America, where sales last year surpassed $1 billion for the first time. Worldwide sales were up by 37% in 2010, to DKr16 billion ($2.8 billion). Net profit increased by 69% to DKr3.7 billion. Meanwhile, the world’s biggest toymakers, Hasbro and Mattel, are struggling.