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# Game arcades and the "silver market."
- URL: https://www.killscreen.com/game-arcades-and-the-silver-market/
- Published: 2012-02-06T19:56:00.000Z
- Updated: 2015-11-17T15:26:39.000Z
- Description: Game arcades as social spaces have undergone reinvention, rebirth and resurgence. In Tokyo, it seems that arcades have found a new demographic: seniors. Once the preserve of rowdy teenagers, game arcades in Japan are rapidly becoming the hippest place to hang out for a whole new generation — their g
- Author: Kill Screen Staff
- Tags: News, #wp, #wp-post, #Import 2024-07-26 09:39

Game arcades as social spaces have undergone reinvention, rebirth and resurgence. In Tokyo, it seems that arcades have found a new demographic: seniors.

> Once the preserve of rowdy teenagers, game arcades in Japan are rapidly becoming the hippest place to hang out for a whole new generation — their grandparents.  
>  
> With plenty of time on their hands and cash in their pockets, well-behaved elderly customers make up a significant and growing number of those prepared to feed coins into machines for a few hours’ entertainment.  
>  
> The so-called “silver market” is increasingly important for industries in Japan, where a plunging birth rate and a long life expectancy is leaving society increasingly top-heavy.

Demographics will change with time but it appears that game arcades, in Japan at least, are here to stay.

\-Chris Romero

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