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# Gabriel Massan took a game pipeline to Frieze Seoul
- URL: https://www.killscreen.com/gabriel-massan-took-a-game-pipeline-to-frieze-seoul/
- Published: 2026-10-08T18:10:59.000Z
- Updated: 2026-10-08T18:10:58.000Z
- Description: ANIMA KINESIS locates Jung's anima in movement
- Author: Kill Screen Staff
- Tags: News, Gabriel Massan, Frieze Seoul, Unreal Engine, sculpture, Installation, Seoul, Yehudi Hollander-Pappi

Frieze Seoul ran Sept. 2 to 5 at COEX, and we were watching *ANIMA KINESIS*, Gabriel Massan's new installation and sculpture series, presented by the gallery Yehudi Hollander-Pappi and [announced on Massan's account](https://www.instagram.com/p/Dd6wGkbimog/?ref=killscreen.com).

The work locates Jung's anima, "a psychic and transformative force," in movement rather than in any fixed figure: a body onscreen continuously reconfigured by what it encounters. That psychoanalytic claim works as a technical statement about character animation, and Massan has been building toward it for years. The Serpentine commission *Third World: The Bottom Dimension*, made with collaborators and still [playable on Steam](https://store.steampowered.com/app/2154250/Third%5FWorld%5FThe%5FBottom%5FDimension/?ref=killscreen.com), told Afro-Indigenous Brazilian stories in the same engine-native language.

![A curved screen shows figures crossing a blue landscape behind two black sculptures in ANIMA KINESIS](https://storage.ghost.io/c/25/84/2584b75d-4bd6-4cce-8259-f1d1c65abbb5/content/images/2026/10/anima-kinesis-2.jpg)

**ANIMA KINESIS*, Gabriel Massan, at Frieze Seoul. Image: Gabriel Massan via [Instagram](https://www.instagram.com/p/Dd6wGkbimog/?ref=killscreen.com)

Focus, advised by curator Seolhui Lee, gives 16 young galleries a single-artist slot each, and spending one on a real-time Unreal build with a fabricated controller is a bet that the market can hold a playable work. The clip below is Massan's own footage from the booth, with *ANIMA KINESIS* running on the curved screen behind the sculptures.

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**ANIMA KINESIS*, Gabriel Massan, at Frieze Seoul. Video: Gabriel Massan via [Instagram](https://www.instagram.com/p/Dd6wGkbimog/?ref=killscreen.com)

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