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# Facebook’s first real-cash game to offer self-help for users’ resultant gambling addiction.
- URL: https://www.killscreen.com/facebook-real-cash-gambling/
- Published: 2012-08-09T13:30:15.000Z
- Updated: 2015-11-17T14:58:05.000Z
- Description: Yes, Facebook is now a real gambling platform—at least in the United Kingdom, where regulations on Internet gambling are more forgiving. We already know that Zynga is planning to introduce real-money gambling wherever it can early next year. But London-based developer Gamesys beat them to the punch
- Author: Jacob Simon
- Tags: News, #wp, #wp-post, #Import 2024-07-26 09:39

![](https://storage.ghost.io/c/25/84/2584b75d-4bd6-4cce-8259-f1d1c65abbb5/content/images/previously/wp-content/uploads/2012/08/bingo.jpg)

Yes, Facebook is now a real gambling platform—at least in the United Kingdom, where regulations on Internet gambling are more forgiving. We already know that Zynga is [planning](http://techcrunch.com/2012/07/25/zynga-gambling-2013/?ref=killscreen.com) to introduce real-money gambling wherever it can early next year. But London-based developer Gamesys beat them to the punch by releasing *[Bingo Friendzy](http://apps.facebook.com/bingofriendzy/?ref=killscreen.com)* earlier this week. They haven’t specified their target audience yet, but I imagine it’s the 75+ age group.

– – –

What’s interesting, though, is that the game will offer self-help advice to users struggling with gambling addiction. I guess they’re taking the [homeopathic](http://en.wikipedia.org/wiki/Homeopathy?ref=killscreen.com) approach to psychology: sell someone a diluted version of what’s hurting them and tell them it’ll make them feel better.

> In its press release, the company said users would have access to self-help tools to reduce the risk of gambling addiction, including the ability to set spending limits.   
>  
> Facebook said the decision to launch a real-cash gambling app in the UK had been motivated by “a mature and very well-regulated gambling market”.   
>  
> Gamesys’ gambling activities are licensed and regulated by the government of Gibraltar, allowing it to offer titles in the UK.