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# Are social games killing the soap?
- URL: https://www.killscreen.com/are-social-games-killing-the-soap/
- Published: 2011-04-28T19:21:00.000Z
- Updated: 2015-11-17T15:55:09.000Z
- Description: Experts think social games are at least partly responsible for the decline of soap operas. “Women at home used to have these virtual friends, these soap stars,” says Maria Bailey author of Mom 3.0. “Now their virtual friends have come alive, and they don’t need one-way conversations. I grew up on Su
- Author: Kill Screen Staff
- Tags: News, #wp, #wp-post, #Import 2024-07-26 09:39

![](http://static.tvguide.com/MediaBin/Galleries/Shows/M_R/Oi_Op/OneLifeToLive/Crops/one-life-live9.jpg)

Experts think social games are at least partly responsible for the decline of soap operas.

> “Women at home used to have these virtual friends, these soap stars,” says Maria Bailey author of Mom 3.0\. “Now their virtual friends have come alive, and they don’t need one-way conversations. I grew up on Susan Lucci, but Susan Lucci doesn’t talk back to me.”

Read more [here](http://www.adweek.com/news/television/zynga-kills-soaps-130951?ref=killscreen.com).