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# A crucifix USB necklace carries a Barragán video game
- URL: https://www.killscreen.com/a-crucifix-usb-necklace-carries-a-barragan-video-game/
- Published: 2026-08-22T01:40:29.000Z
- Updated: 2026-08-22T01:40:29.000Z
- Description: THE END IS NEAR, made for Victor Barragán's label by Alex Sinh Nguyen, ships as $270 jewelry.
- Author: Kill Screen Staff
- Tags: Barragán, Victor Barragán, Alex Sinh Nguyen, fashion, Jewelry, new york, instagram, narrative

The object first: a plastic crucifix that is also a USB drive, hung on a 22-inch curb chain, one size fits all, made in China, 270 dollars. Barragán's [product copy](https://barragannnn.com/products/b-virus-crucifix-usb?ref=killscreen.com) is four words long where it matters—"THE END IS NEAR video game in file."

The game is real. *THE END IS NEAR* is a narrative game built for the label by [Alex Sinh Nguyen](https://www.instagram.com/sinhalex/?ref=killscreen.com), a designer who works under the banner "Dungeons&Design" and who also contributed to the project's initial prototype, per [the announcement post](https://www.instagram.com/p/DYZ1ruvjIqI/?ref=killscreen.com) from May. Development support came from Théo Dinh Nguyen, with the drive and packaging produced by two further collaborators. The label itself is the project Victor Barragán moved from Mexico City to New York to build—an experimental fashion house that has always treated the garment as one output among many.

The only route to *THE END IS NEAR* is to buy the necklace; the game is inseparable from the object that carries it, the way a cassette single was inseparable from the tape. And the object: street-preacher eschatology stamped into a crucifix and sold as an accessory. Fashion keeps circling videogames as material—we profiled [Gareth Wrighton breaking fashion's virtual reality](https://www.killscreen.com/gareth-wrighton-breaking-fashions-virtual-reality-2/) and traced [how videogame fashion feeds real-world style](https://www.killscreen.com/videogame-fashion-inspired-real-world-styles/)—but Barragán has inverted the usual direction. The clothes are not referencing a game. The game *is* the merch, and the necklace is the console.

![](https://storage.ghost.io/c/25/84/2584b75d-4bd6-4cce-8259-f1d1c65abbb5/content/images/2026/08/barragan-b-virus-usb-2.jpg)

![](https://storage.ghost.io/c/25/84/2584b75d-4bd6-4cce-8259-f1d1c65abbb5/content/images/2026/08/barragan-b-virus-usb-3.jpg)

The B-Virus crucifix USB, worn and in detail. Images: Barragán